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اساسات العلامة التجارية إنعكست بعدة اشكال مختلفة على مر السنين. يُنظر إليه على أنه نشاط للعلامة التجارية ، أو كإضفاء الطابع الفردي على منتج معين أو كعلامة على ختم الشركة. بهذه الطريقة ، تم استخدام العلامات التجارية كوسيلة لتحديد الهوية في مختلف الحضارات والثقافات.
للرجوع الى المقالة السابقة (قيمة العلامة التجارية)اضغط هنا .
النشاط من اساسيات العلامة التجارية.
الحيوانات.
من اساسيات العلامة التجارية نشاطها. تم اكتشاف لوحات المقابر المصرية القديمة التي تظهر أنشطة العلامات التجارية للحيوانات منذ عام 2000 بعد الميلاد. تُظهر عينات الفخار الروماني أدلة على العلامات التجارية من خلال استخدام رموز معينة (علامات النجوم والأسماك والبرسيم والطيور) على الخزف والجرار التي تتيح لنا تحديد مصدر هذه القطع الأثرية بدقة.
البشر و انعكاس سلوكيات معينة يوضح اساسيات العلامة التجارية.
لأكثر من 4000 عام ، تم استخدام العلامات التجارية لتحديد الحيوانات وكذلك البشر. تعرض الهاربون والعبيد والغجر والمتشردون والخارجون عن القانون وحتى أعضاء معينون من رجال الدين للوصم على أنهم “علامات على العار” عبر التاريخ. تظهر العملية في اللوحات التي تظهر التشويه والبتر والعلامات التجارية بالنار. في الآونة الأخيرة ، تم استخدام العلامات التجارية للحديد الساخن لتسجيل ملكية الماشية.
الامتياز والسلطة من اساسيات العلامة التجارية.
بصرف النظر عن وظيفتها الواضحة كمعرفات ، فإن عمليات العلامات التجارية هذه تنقل أيضًا مفاهيم الامتياز والسلطة الاقتصادية والاجتماعية والمدنية بالإضافة إلى الفخر المتأصل في ملكية السلع القيمة.
عناصر العلامة التجارية وادارتها المعقدة.
تعد إدارة العلامات التجارية الحديثة عملية معقدة للغاية وتستند إلى مجموعة من القيم الملموسة وغير الملموسة الواضحة لأولئك الذين يلتزمون بالرمز والتي تنجح بشكل كبير ومناسب في تمييز اقتراح منتج عن آخر. يكمن فن إدارة العلامة التجارية الناجحة في اختيار ومزج هذه العناصر بأسلوب متناغم قدر الإمكان ، من أجل اعتبار المنتج فريدًا وجذابًا ومن أجل التأثير بشكل أفضل على قرار الاختيار. وبذلك تتضح اساسيات العلامة التجارية.
مصادر خارجية عن اساسيات العلامة التجارية.
مقالة عن اساسيات العلامة التجارية في موقع infoentrepreneurs هنا .