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للرجوع الى المقالة السابقة (علم الانسان والعلامة التجارية الشخصية) اضغط هنا.
الأنظمة الخارجية (قوى الطبيعة كمؤثرات الخارجية وتاثيرها على العلامة التجارية الشخصية)
التطور هو القوة الدافعة الرئيسية للتغيير. لقد ازدهرت البشرية أكثر من أي كائن حي آخر على الرغم من أن تطورنا المتسارع يظهر دليلاً على وجود عوامل جينية عميقة. ما زلنا نحافظ على رد فعلنا الأساسي “القتال أو الهروب”. إنه رد فعلنا الأولي الفوري على مصادر المفاجأة أو التهيج أو الخوف غير المتوقعة. عواطفنا البدائية عميقة الجذور وحقيقية للغاية.
هم أيضًا تحت السطح ويمكن أن يستدعيهم اللاوعي لدينا مما يؤدي بنا إلى أنماط سلوكية غريبة وغير متوقعة.
بصفتنا كائنات اجتماعية ، فقد أدركنا منذ فترة طويلة أهمية التوافق مع الأعراف الاجتماعية ولدينا خوف عميق من الاستبعاد الاجتماعي.
ترتبط علامتنا التجارية الشخصية ارتباطًا وثيقًا بهذين الجانبين التطوريين بالطرق التالية.
