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ليس هناك شك في أن القياس هو أحد أهم العناصر في تقييم أداء العلامة التجارية. بدون نظام قياس متكامل وقاعدة شريحة في متناول اليد لقياس فعالية العلامة التجارية ، سيكون من المستحيل العمل بطريقة وظيفية.
دوافع قياس اداء العلامة التجارية الشخصية
هناك ثلاثة أسباب رئيسية وراء الحاجة الى القياس.
● للفهم. (اكتشاف واتخاذ قرار).
● لتأسيس السلوك المثالي.
● لإدارة أي ثغرات.
اهمية قياس اداء العلامة التجارية الشخصية.
التاكد من أن العلامة التجارية الشخصية منظمة بشكل جيد ومحملة بشكل مناسب لتوفير قيمة للمجموعة المستهدفة.
التاكد من إعداد قيم العلامة التجارية بشكل كافٍ لتكون مناسبة لخلق تجربة فعالة للمجموعة المستهدفة ونتائج مرضية تمامًا.
نتائح فقدان القيم قياس اداء العلامة التجارية الشخصية.
ومع ذلك ، في حالة خرق الثقة ، قد يكون الانقطاع غير قابل للإصلاح. حتى عندما نحصل على فرصة أخرى للتقدم على الأرض ، فسيضيع الكثير على طول الطريق.
غالبًا ما يؤدي فقدان القيم وفقدان الثقة إلى الشعور بالإحباط والارتباك والعزلة. قد تؤدي الرغبة في التعويض في بعض الأحيان إلى شعور شديد بخيبة الأمل وفي بعض الحالات يمكن أن تؤدي إلى السعي وراء الانتقام. يجب أن تكون الأخلاق والقيم والسلوك متسقة بين جميع الأطراف إذا كان للعلاقة فرصة حقيقية للنجاح.
مصادر خارجية عن قياس اداء العلامة التجارية الشخصية.
لقراءة مقالة منشورة على موقع فوربس عن قياس اداء العلامة التجارية الشخصية اضغط هنا.
السابقة
