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للرجوع الى المقالة السابقة (هوية العلامة التجارية الشخصية) اضغط هنا.
عند الحديث عن هوية العلامة التجارية الشخصية نجد أنه تكون الهوية الشخصية مفيدة للغاية عندما يتعلق الأمر بتوفير التوجيه والاقتراح والمعنى في الحياة. فكر في الأسئلة الأساسية التالية: ما هي قيمي الأساسية؟ ما هو هدفي الحالي؟ كيف اريد ان ارى؟ ما نوع الشخصية التي أحاول إظهارها؟ ما هي أهم العلاقات في حياتي؟
اهمية هوية العلامة التجارية الشخصية.
وبالمثل ، توفر هوية العلامة التجارية الشخصية الاتجاه والاقتراح والمعنى. إنه عنصر أساسي في رؤيتك الإستراتيجية وسيوجهك نحو أحد أبعاد القيمة الأكثر صلة: الارتباط (قلب وعقل أي علامة تجارية). ماذا نعني بالضبط بهوية العلامة التجارية؟ كيف تعمل في سياق العلامة التجارية الشخصية؟
هوية العلامة التجارية هي تلك المجموعة الفريدة من الجمعيات التي نهدف إلى إنشائها والحفاظ عليها. تمثل هذه الجمعيات سبب وجود علامتك التجارية الشخصية وتقدم وعدًا ثابتًا للجمهور المستهدف.
اهداف هوية العلامة التجارية الشخصية.
هوية العلامة التجارية الشخصية
يجب أن تساعد هوية العلامة التجارية الشخصية في إنشاء العلاقة بين علامتك التجارية الشخصية والمجموعة المستهدفة من خلال إنشاء عرض قيمة يتضمن فوائد وظيفية وعاطفية بالإضافة إلى عناصر التعبير عن الذات. يتضمن هيكل هوية العلامة التجارية هوية مركزية وهوية ممتدة. يجب أن تظل الهوية الأساسية (الحصرية للعلامة التجارية) ثابتة على الرغم من التغييرات في البيئة أو النشاط.
تتضمن الهوية الممتدة عناصر هوية مجمعة معًا لأسباب تتعلق بالترابط. توفر هذه المجموعات الملمس والكمال للعلامة التجارية الشخصية.
مصادر خارجية.
لقراءة تعريف هوية العلامة التجارية على موقع investo pedia اضغط هنا.
السابقة
